The functionality of visual communication design in brand design based on Internet of Things big data

Xinyue Xu; Ming Zhao

doi:10.1117/12.2637529

13 May 2022 The functionality of visual communication design in brand design based on Internet of Things big data

Xinyue Xu, Ming Zhao

Proceedings Volume 12248, Second International Conference on Sensors and Information Technology (ICSI 2022); 122480V (2022) https://doi.org/10.1117/12.2637529
Event: 2nd International Conference on Sensors and Information Technology (ICSI 2022), 2022, Nanjing, China

Abstract

In brand design, enterprises should make full use of the era background of big data of the Internet of things and make a comprehensive and systematic analysis of space, color and sound from the perspective of visual communication. Firstly, this paper introduces the big vision software technology and the research situation and development trend at home and abroad. Secondly, it discusses how to integrate the three-dimensional model and digital interactive media expression form by using the professional method of art design based on big data. Through the use of questionnaire survey method, this paper investigates the brand design tendency choice of consumers of different ages. Finally, the survey shows that young people aged 15 to 30 tend to be young and fashionable, while those over 35 are more practical and simple.

Citation Download Citation

Xinyue Xu and Ming Zhao "The functionality of visual communication design in brand design based on Internet of Things big data", Proc. SPIE 12248, Second International Conference on Sensors and Information Technology (ICSI 2022), 122480V (13 May 2022); https://doi.org/10.1117/12.2637529

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