Pricing Your Product In Europe

Nathaniel Brenner

doi:10.1117/12.954864

14 January 1977 Pricing Your Product In Europe

Nathaniel Brenner

Proceedings Volume 0081, The Business Side of the Optical Industry II; (1977) https://doi.org/10.1117/12.954864
Event: 20th Annual Technical Symposium, 1976, San Diego, United States

Abstract

Setting a price for your product is a critical and complex task in the close, familiar, homogeneous United States. Setting prices in the distant, unfamiliar, heterogeneous markets of Europe may be equally critical, but distinctly more complex.

Citation Download Citation

Nathaniel Brenner "Pricing Your Product In Europe", Proc. SPIE 0081, The Business Side of the Optical Industry II, (14 January 1977); https://doi.org/10.1117/12.954864

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