Analysis on online word-of-mouth of customer satisfaction in cultural and creative industries of Taiwan: using crafts as an example

Li-Fen Tsai; Jing-Chi Shaw; Pei-Wen Wang; Meng-Long Shih; Min-Chieh Yang

doi:10.1117/12.906269

28 October 2011 Analysis on online word-of-mouth of customer satisfaction in cultural and creative industries of Taiwan: using crafts as an example

Li-Fen Tsai, Jing-Chi Shaw, Pei-Wen Wang, Meng-Long Shih, Min-Chieh Yang

Author Affiliations +

Proceedings Volume 8205, 2011 International Conference on Photonics, 3D-Imaging, and Visualization; 820510 (2011) https://doi.org/10.1117/12.906269
Event: 2011 International Conference on Photonics, 3D-imaging, and Visualization, 2011, Guangzhou, China

Abstract

This study aims to analyze customers' online word-of-mouth for crafts in Cultural and Creative Industries of Taiwan, and extracts articles from Yahoo and Wretch Blogs by the online writing mining technique. The research scope is from Jan. 1, 2008 to Dec. 31, 2010. The subjects include 2457 valid articles on customers' online word-of-mouth regarding the craft industry of Taiwan. Findings demonstrate that, regarding online word-of-mouth, the most important word-of-mouth items of ceramics, stone craft, wood craft manufacturing, and metal craft is decoration and display of surroundings; while brand is valued in glass craft; and the most important item for consumers of paper craft is cultural characteristics of handicrafts.

Citation Download Citation

Li-Fen Tsai, Jing-Chi Shaw, Pei-Wen Wang, Meng-Long Shih, and Min-Chieh Yang "Analysis on online word-of-mouth of customer satisfaction in cultural and creative industries of Taiwan: using crafts as an example", Proc. SPIE 8205, 2011 International Conference on Photonics, 3D-Imaging, and Visualization, 820510 (28 October 2011); https://doi.org/10.1117/12.906269

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