Violating expectations of color order

Bil Burling; Walter R. Bender

doi:10.1117/12.238750

22 April 1996 Violating expectations of color order

Bil Burling, Walter R. Bender

Proceedings Volume 2657, Human Vision and Electronic Imaging; (1996) https://doi.org/10.1117/12.238750
Event: Electronic Imaging: Science and Technology, 1996, San Jose, CA, United States

Abstract

An exploration of emotion in color communication is presented in this paper. It begins with an outline of a proposed theory of emotion and a hypothesis of how color may induce emotion. A discussion follows that details what is essential in a color message to predict emotional responses. Experiments are described that might assist in validating the theory put forth in this paper.

Citation Download Citation

Bil Burling and Walter R. Bender "Violating expectations of color order", Proc. SPIE 2657, Human Vision and Electronic Imaging, (22 April 1996); https://doi.org/10.1117/12.238750

ACCESS THE FULL ARTICLE

INSTITUTIONAL
Select your institution to access the SPIE Digital Library.

SELECT YOUR INSTITUTION

PERSONAL
Sign in with your SPIE account to access your personal subscriptions or to use specific features such as save to my library, sign up for alerts, save searches, etc.

PERSONAL SIGN IN

No SPIE Account? Create one

PURCHASE THIS CONTENT

SUBSCRIBE TO DIGITAL LIBRARY

50 downloads per 1-year subscription

Members: $195

Non-members: $335 ADD TO CART

25 downloads per 1 - year subscription

Members: $145

Non-members: $250 ADD TO CART

PURCHASE SINGLE ARTICLE

Includes PDF, HTML & Video, when available