Flexible displays as key for high-value and unique automotive design

Robert Isele

doi:10.1117/12.873139

3 February 2011 Flexible displays as key for high-value and unique automotive design

Robert Isele

Proceedings Volume 7956, Advances in Display Technologies; and E-papers and Flexible Displays; 79560A (2011) https://doi.org/10.1117/12.873139
Event: SPIE OPTO, 2011, San Francisco, California, United States

Abstract

Within the last few years' car industry changed very fast. Information and Communication became more important and displays are now standard in nearly every car. But this is not the only trend which could be recognized in this industry. CO2 emission, fuel price as well as the increasing traffic inside the Mega Cities initialized a big change in the behavior of the customers. The big battle for the car industry will enter the interior extremely fast, and the premium cars need ore innovative design icons. Flexible Displays are one big step that enables totally different designs and a new value of the driver experience.

Citation Download Citation

Robert Isele "Flexible displays as key for high-value and unique automotive design", Proc. SPIE 7956, Advances in Display Technologies; and E-papers and Flexible Displays, 79560A (3 February 2011); https://doi.org/10.1117/12.873139

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