Heart related ailments have been a major cause for deaths in both men and women in United States. Since 1985, more women than men have died due to cardiac or cardiovascular ailments for reasons that are not well understood as yet. Lack of a deterministic understanding of this phenomenon makes continuous real time monitoring of cardiovascular health the best approach for both early detection of pathophysiological changes and events indicative of chronic cardiovascular diseases in women. This approach requires sensor systems to be seamlessly mounted on day to day clothing for women. With this application in focus, this paper describes a e-bra platform for sensors towards heart rate monitoring. The sensors, nanomaterial or textile based dry electrodes, capture the heart activity signals in form Electrocardiograph (ECG) and relay it to a compact textile mountable amplifier-wireless transmitter module for relay to a smart phone. The ECG signal, acquired on the smart phone, can be transmitted to the cyber space for post processing. As an example, the paper discusses the heart rate estimation and heart rate variability. The data flow from sensor to smart phone to server (cyber infrastructure) has been discussed. The cyber infrastructure based signal post processing offers an opportunity for automated emergency response that can be initiated from the server or the smartphone itself. Detailed protocols for both the scenarios have been presented and their relevance to the present emergency healthcare response system has been discussed.© (2011) COPYRIGHT Society of Photo-Optical Instrumentation Engineers (SPIE). Downloading of the abstract is permitted for personal use only.