A combined qualitative-quantitative approach for the identification of highly co-creative technology-driven firms

Hristo Milyakov; Stoyan Tanev; Petko Ruskov

doi:10.1117/12.888924

12 April 2011 A combined qualitative-quantitative approach for the identification of highly co-creative technology-driven firms

Hristo Milyakov, Stoyan Tanev, Petko Ruskov

Author Affiliations +

Proceedings Volume 7999, Saratov Fall Meeting 2010: Optical Technologies in Biophysics and Medicine XII; 79990S (2011) https://doi.org/10.1117/12.888924
Event: Saratov Fall Meeting 2010, 2010, Saratov, Russian Federation

Abstract

Value co-creation, is an emerging business and innovation paradigm, however, there is not enough clarity on the distinctive characteristics of value co-creation as compared to more traditional value creation approaches. The present paper summarizes the results from an empirically-derived research study focusing on the development of a systematic procedure for the identification of firms that are active in value co-creation. The study is based on a sample 273 firms that were selected for being representative of the breadth of their value co-creation activities. The results include: i) the identification of the key components of value co-creation based on a research methodology using web search and Principal Component Analysis techniques, and ii) the comparison of two different classification techniques identifying the firms with the highest degree of involvement in value co-creation practices. To the best of our knowledge this is the first study using sophisticated data collection techniques to provide a classification of firms according to the degree of their involvement in value co-creation.

Citation Download Citation

Hristo Milyakov, Stoyan Tanev, and Petko Ruskov "A combined qualitative-quantitative approach for the identification of highly co-creative technology-driven firms", Proc. SPIE 7999, Saratov Fall Meeting 2010: Optical Technologies in Biophysics and Medicine XII, 79990S (12 April 2011); https://doi.org/10.1117/12.888924

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