A design of strategic alliance based on value chain of surveying and mapping enterprises in China

Hong Duan; Xianfeng Huang

doi:10.1117/12.765554

6 August 2007 A design of strategic alliance based on value chain of surveying and mapping enterprises in China

Hong Duan, Xianfeng Huang

Proceedings Volume 6754, Geoinformatics 2007: Geospatial Information Technology and Applications; 67543G (2007) https://doi.org/10.1117/12.765554
Event: Geoinformatics 2007, 2007, Nanjing, China

Abstract

In this paper, we use value chain and strategic alliance theories to analyzing the surveying and mapping Industry and enterprises. The value chain of surveying and mapping enterprises is highly-contacted but split by administrative interference, the enterprises are common small scale. According to the above things, we consider that establishing a nonequity- Holding strategic alliance based on value chain is an available way, it can not only let the enterprises share the superior resources in different sectors of the whole value chain each other but avoid offending the interests of related administrative departments, by this way, the surveying and mapping enterprises gain development respectively and totally. Then, we give the method to building up the strategic alliance model through parting the value chain and the using advantage of companies in different value chain sectors. Finally, we analyze the internal rule of strategic alliance and prove it is a suitable way to realize the development of surveying and mapping enterprises through game theory.

Citation Download Citation

Hong Duan and Xianfeng Huang "A design of strategic alliance based on value chain of surveying and mapping enterprises in China", Proc. SPIE 6754, Geoinformatics 2007: Geospatial Information Technology and Applications, 67543G (6 August 2007); https://doi.org/10.1117/12.765554

ACCESS THE FULL ARTICLE

INSTITUTIONAL
Select your institution to access the SPIE Digital Library.

SELECT YOUR INSTITUTION

PERSONAL
Sign in with your SPIE account to access your personal subscriptions or to use specific features such as save to my library, sign up for alerts, save searches, etc.

PERSONAL SIGN IN

No SPIE Account? Create one

PURCHASE THIS CONTENT

SUBSCRIBE TO DIGITAL LIBRARY

50 downloads per 1-year subscription

Members: $195

Non-members: $335 ADD TO CART

25 downloads per 1 - year subscription

Members: $145

Non-members: $250 ADD TO CART

PURCHASE SINGLE ARTICLE

Includes PDF, HTML & Video, when available

Members: $17.00

Non-members: $21.00 ADD TO CART

PROCEEDINGS
9 PAGES

DOWNLOAD PAPER SAVE TO MY LIBRARY

GET CITATION

RIGHTS & PERMISSIONS

Get copyright permission Get copyright permission on Copyright Marketplace

KEYWORDS

Associative arrays

Software development

Data acquisition

Computer security

Manufacturing

Resistance

Lead

Show All Keywords

Keywords/Phrases

Search In:

Publication Years