Future electronic systems will create "ambient intelligence": environments that recognise us, applications which can be
used intuitively. Displays will always be a key part of such systems, because visual information provides a densely
packed fast link to our brain. European researchers and suppliers are global drivers in display innovation - on the other hand Europe is a major influence on the market for display applications. However, today displays are produced in Asia, European research and development is scattered, and lacks both collaboration and a strong production base. That is why adria, a European network for the displays community, has been formed: Its goal is to substantially enhance the standing of the displays industry in Europe by creating a common knowledge base, by generating a common vision for a display
future in Europe and by establishing appreciated services for a future association that will serve as a "one-stop-shop" for
the community. To effectively start the discussion, a vision paper1 has been compiled including inputs from 95 individuals from 17 European countries. It describes the state displays research and industry are in today and estimates
future developments displays will take towards intelligent systems in the next decade and beyond. Recommendations
are made to reinforce the displays industry in a sustainable way building on existing strengths in research, as well as in
the materials and equipment sectors. The adria network, its roadmapping approach as well as key projections and
findings of the vision paper are described here, going beyond the topic of Organic Light Emitting Diodes alone.
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